腾讯音乐娱乐集团强强联合世界先锋唱片公司KobaltMusic推动全球音乐产业实现共赢
时间:2020-08-14 13:03:22阅读:83928次来源:西瓜影视 8月13日,腾讯音乐娱乐集团与全球领先的唱片公司Kobalt Music正式达成战略合作。即日起,腾讯音乐娱乐集团旗下QQ音乐、酷狗音乐、酷我音乐、全民K歌等平台将全面上线Kobalt Music的正版音源。未来,双方有望在内容上携手共创,以改编翻唱、多元音娱体验等形式对音乐IP深度开发,更有可能共同发掘和培养音乐人,促进东西方音乐文化交融。同时,腾讯音乐娱乐集团凭借自身在内容音娱全链的布局,助力Kobalt Music向演唱会、音乐节、线上直播等领域不断延伸,切实满足海内外乐迷的音乐需求。
作为正在迅速崛起的唱片公司,Kobalt Music已经为全球上25000多名词曲作家、600多家出版商和2万名独立艺人提供音乐出版、邻接权和厂牌服务。为国内乐迷所熟知的Childish Gambino,Dave Grohl,Enrique Iglesias,Lauv,Lorde,Zayn Malik,Marshmello,Max Martin,Paul McCartney,Elvis Presley,The Weeknd等,及公司旗下唱片厂牌AWAL中的Allie X,Bruno Major,FINNNAS,Lauv多位全球各领域的乐坛巨星负责发行代理业务。
得益于近年来音乐数字化的快速发展,全球音乐产业正经历着全新的转型过程。作为中国在线音乐娱乐服务开拓者和领航者,腾讯音乐娱乐集团积极拥抱音乐娱乐行业的数字化变革,依托于8亿月活用户和自身优质内容和宣发一体化能力,不断开拓在线音乐娱乐的全新场景和形式。对于此次合作,腾讯音乐娱乐集团相关负责人表示:全球范围内,Kobalt Music作为新兴音乐服务公司正积极拥抱数字化的变革趋势,腾讯音乐娱乐集团愿意与之携手,一起通过在数字音乐内容生态中持续深耕,帮助音乐人获得更大的价值,为用户提供更加丰富多元的音乐内容,也为行业带来创新性的启发。
“我对能更深地了解中国音乐市场而感到兴奋。”Kobalt音乐公司首席执行官Laurent Hubert说,“借助腾讯音乐娱乐集团庞大的用户群和全链条的内容宣发能力,我们期待为艺术家、词曲作者和合作伙伴带去更多有创意和商业性的机会。”
为用户带来更好的音乐体验、为音乐人和合作伙伴提供更大的支持、为全球音乐产业构建更良好的生态,是腾讯音乐娱乐集团一以贯之的品牌理念。从版权合作,到如今世界范围内音乐娱乐生态的内容共创、对内容的长期价值投资,腾讯音乐娱乐集团先后与索尼音乐公司、华纳音乐、环球音乐集团,以及Being Group、Believe Digital、Stem Music, Roba, Hillsong, Twin Music等全球各地不同类型的唱片公司、独立音乐人厂牌等建立了战略合作。随着内容国际化发展之路逐步加深,腾讯音乐娱乐集团作为中国在全球音乐行业中的最佳合作伙伴的核心标签也将被不断夯实。
此次腾讯音乐娱乐集团和Kobalt Music合作的达成,日后双方必将联动优势进行共振,贯穿音乐全产业链格局,以优质音乐内容为核心驱动音乐价值共建,共同为世界乐迷提供更好的音乐娱乐体验,为世界音乐行业发展提供更大的助力。
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